TWO Surefire Ways To Maximize Your Adsense Earnings (business coaching)
No commentsBy ajay kumar9
Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitors attention and gets them to click on one of the links that will take them to another page of that website. Links that have free or download are oftentimes good attention-grabbers.
This navigation logic can also be applied to driving traffic to your high paying pages. There are some websites that are getting a lot of traffic from search engines, but have low earnings. The trick is to try and use come cleverly labeled links to get the visitors off that pages and navigate them to the higher earning ones. This is one great way of turning real cheap clicks to real dollars.
Before you begin testing if this same style will work for you and you website, you need to have two things. Something to track and compare and some high earning pages you want to funnel your site traffic to. An option is to select a few of your frequently visited pages. This is ensuring fast result to come by.
Now, the next thing to do is think of ways to get visitors viewing a particular page to try and click on the link that will take them to your high earning pages. Come up with a catchy description for that link. Come up with a catchy and unique description for the link. Think of something that people do not get to see everyday. That will trigger their curiosity enough to try and see what that was all about.
You can also use graphics to grab your readers attention. There is no limitation to what you can do to make your link noticeable. If you are after the success of your site, you will do everything it takes just to achieve that goal. Just be creative. As far as many Adsense advertisers are concerned, there are no written and unwritten laws to follow regarding what they write. Just as long as you do not overstep the guidelines of the search engines, then go for it.
Also remember that it is all about location, location and location. Once the perfect attention grabbing description has been achieved, you have to identify the perfect spot on your page to position that descriptive link to your high paying page.
There is nothing wrong with visiting other websites to see how they are going about maximizing their site navigation. Hot pages or Most read lists are very common and overly used already. Get to know the ones that many websites are using and do not try to imitate them.
Another way of doing it is to try and use different texts on different pages. That way you will see the ones that work and what does not. Try to mix things around also. Put links on top and sometimes on the bottom too. This is how you go about testing which ones get more clicks and which ones are being ignored.
Let the testing begin. Testing and tracking until you find the site navigation style that works best for you site.
Getting Your Visitors To Market For You
By Terry Leslie
Wouldn’t it be nice if everyone who visited your website then went and brought two or three other people to your site just to show them how awesome it is? If you had just five happy clients who brought back 2 friends a piece, you would you watch your business grow by 150% in just that day. Imagine if everyone did that. Your website would be one of the fastest growing sites on the internet today. Of course, you’re thinking, that would be nice but it just doesn’t work that way. Perhaps not everyone will bring a friend or two along. But are you even giving them the option?
You want to make sure that you are using every available resource to help your website grow and attract more people. Using something known as the “Tell a Friend” script can help bring an increased amount of targeted traffic to your website.
We’ve all been on those websites that offer us the option to email something to a friend. That is just one version of the “Tell a Friend” script. When we email a website to our friends, we are essentially inviting them to enjoy or make us of something that we enjoyed or found useful. Making sure that your clients have the same option is just one more step in creating good marketing skills. This is also referred to as viral marketing.
As human nature has proven over and over again, we are social creatures with a habit of sharing information with each other. Whenever we run into something that we find valuable we often share it with those we are closest to or those who we believe would get the most from the sharing of information. Viral marketing is based on this characteristic borne in human nature. We like to share and talk and be the informative ones. Offering some really fabulous deals and even offering bonus incentives for those who share your site with a lot of friends can help increase your market visibility and attract the high quality customer.
Fortunately, viral marketing can be done with very little out of pocket expenses and has been proven to help bring friend together in search of common interests. It is really a great win-win situation.
The “Tell a Friend” script is the simplest form of viral marketing available today. It allows any user to click the link and let someone they know that there is a really great website out there that is just perfect for their needs. Since the link is obvious and visible, the user does not have to come up with idea on their own but is gently reminded that they should tell their friends. Having a high level of visibility without being obnoxious is really simple. If you are unsure, you can check out the links on other websites to help determine what works well and what doesn’t.
Most of the “Tell a Friend” scripts use a very simple email form which includes registering both email addresses for the purposes of receiving information. Because the user sent the initial information and signed up the friend, you can now send emails to both of them and nothing is considered spam. You now also have two more email addresses and names for your opt-in email list.
The email that the user sends to a friend is usually either text or video based and can easily present a totally new potential client with all the fabulous ins and outs of your website, what it can do for them, and why it is so special.
You don’t have to be a genius programmer to get a hold of one of these fabulous little marketing tools. You can actually just add the script it via copy and paste. Go to any search engine and type in the keyword phrase “tell a friend script” and you will find that there are plenty to choose from and that they are usually free.
While there are innumerable benefits to using this type of viral marketing, don’t forget that not every visitor is going to use this feature and not everyone who receives the email is going to be interested in visiting your website. But over time you can make adjustments to your message, draw in a larger crowd, and of course, tweak your delivery so that you are presenting them with the absolute best message possible. It’s okay to allow viral marketing to get off the ground slowly, but over time, you will notice a traffic difference.
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Making a Living with Craigslist-00-2
By Graham Maddison
Earning a Living with Craigslist
Believe it or not, it is entirely possible for savvy individuals to earn their living through Craigslist. More and more individuals with an entrepreneurial spirit are realizing there are a host of opportunities for those who are willing to work hard to earn a living through hard work, learning about online communities such as Craigslist and effectively marketing themselves and their skills or products to those who might be in the market to invest in services or products the individual has to offer. Unlike conventional jobs where there is a set salary for services rendered and an unofficial cap on the earning potential those who offer their services online as an independent contractor have no such cap on their earning potential. However, there are also no guarantees on the amount which will be earned.
In general there are two ways to make a living with Craigslist. This may include offering services as an independent contractor on a contract basis or offering products or services as a small business owner. Alternately, individuals can utilize Craigslist to secure a permanent full time job through the job posting section on Craigslist. However, for the purposes of this article we will discuss the possibilities open to independent contractors and small business owners on Craigslist.
Craigslist for Independent Contractors
Those who offer their services as independent contractors on a contract basis are finding Craigslist to be an excellent location to offer their services or respond to advertisements from those seeking services. An increase in the amount of work being outsourced by both small businesses and large corporations has prompted many savvy individuals to realize there is a market for them to take advantage of these outsourcing opportunities. They can use Craigslist in their effort to do this by placing advertisements for services offered as well as by responding to advertisements seeking contract employees.
There is a section on Craigslist specifically for services offered. Under the topic of services offered there are a number of different categories. The contractor can place a posting under the most appropriate category to reach their target audience. There is also a category for small business advertisements which may be used if there are no appropriate categories for the type of services offered. However, it might be more difficult to reach a target audience by placing an advertisement in such a general category.
Independent contractors can also gain business opportunities by responding to advertisements seeking contract employees. In searching for a job on Craigslist individuals can begin with a location and then browse through different types of job by category. The easiest way to find a contract position is to use the search feature and check the contract box to include this term as a part of the search criteria. This will ensure the search results returned include only contract positions.
Craigslist for Small Business Owners
Small business owners can utilize Craigslist to reach a larger audience and grow their business. Those who have a small business have a couple of opportunities to use Craigslist to their advantage. The most obvious way to promote a business on Craigslist is by posting an advertisement in the appropriate category under the for sale or services sections of the community. This can be very effective because Craigslist receives more than four billion page views per month meaning there is a large potential audience using Craigslist.
Small business owners can also use the discussion forums portion of the Craigslist community to generate greater profit for their business. However, small business owners should use a great deal of caution to ensure their promotional postings are not viewed as spam. There is a distinct difference between posting information related to your business in a way that is informative to the reader and spamming the boards with useless posts intended solely to promote your business. Spamming is not only likely to be overlooked by readers but also runs the risk that the Craigslist moderators will delete your posts or take more severe actions against you.
Graham Maddison is the owner and webmaster of Make This Your Home Business
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Saturday, October 11th, 2008 at 9:05 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.